Melissa & Doug is a brand that represents children’s toys. Among them are play fruits set in a box, boys jumbo multi themed stickers collection, coloring pad, different play sets. All these kinds of toys are very effective for a child, as he is developing and he needs to get interested in the process. This way, it will be more interesting for any child to obtain necessary skills and experience, and spend time with fun. The brand Melissa & Doug is giving children a chance to get the best and most creative toys, and to enjoy spending time with them. It has also become easy to buy Melissa & Doug online and to play together with your children. You can choose the best option for you online and enjoy the creative toys with your child, helping him to overcome challenges. Shop online with us and get the best toys for your child from Melissa & Doug!
Melissa and Doug is a large manufacturer of toys for children of different age and gender. The company was founded in the 1980s as the manufacturer of toys for children in the UK and started intensive market expansion. At first, the company focused on the UK market but by the late 1990s, the company changed its marketing strategy focusing on the policy of the aggressive international market expansion. The company could not maintain the tightening competition and needed the international expansion badly. Otherwise, Mellissa and Doug could face a considerable downturn in their business development, being unable to resist to larger companies. As a result, today, Melissa and Doug operates internationally, while the EU is the main market for the company.
In fact, the company has reached a tremendous success. One of the main factors contributing to the marketing success of Melissa and Doug was the focus on the company on educational toys, wooden puzzles, jigsaw puzzles, floor puzzles and other toys and games for kids from the early age. Toys designed and manufactured by the company are attractive and interesting for children, while parents buy those toys because they help to learn their children and facilitate their cognitive development. Now, they can buy Melissa and Doug’s toys online